Dreamleague

Problem

While Dreamleague had strong partnerships and an active event presence, the brand lacked a unified identity that resonated with both hardcore gamers and casual attendees. Without a strong visual direction or messaging strategy, it was difficult to stand out in a saturated gaming market. The company needed a cohesive brand that could scale with their nationwide events and communicate the excitement and professionalism of their tournaments.

Solution

I created a bold, future-forward brand identity that captures the energy of live gaming while maintaining credibility with industry sponsors. The design system was built to be flexible across digital, print, and stage environments, with a visual language that feels immersive and high-tech. This rebrand helped position Dreamleague as a serious player in the esports space while keeping the tone fun, competitive, and inclusive.

Goals for Company

Dreamleague’s goal is to create a competitive, community-driven gaming experience by hosting live esports tournaments across major convention centers in the U.S. Through strategic partnerships with industry leaders like Nvidia, Asus, Cooler Master, Intel, and AMD, Dreamleague aims to deliver high-performance gaming events that celebrate skill, technology, and culture in one immersive platform.

Brand Strategy

The brand strategy centers on merging competitive edge with cultural relevance. Dreamleague is positioned as a platform where gamers level up whether they’re players, fans, or tech partners. Messaging highlights the brand’s role in building community, hosting elite tournaments, and showcasing cutting-edge technology. The voice is energetic, confident, and tech-savvy, appealing to both gamers and sponsors alike

Color

The Dreamleague logo features sharp, angular letterforms paired with a tech-inspired emblem that subtly nods to circuit design and competitive gameplay. The primary color, Dream Violet, gives the brand a distinct and futuristic edge, combining the energy of esports with a sense of creativity and individuality. Dream Violet stands out in both digital and physical environments, offering a bold contrast against light backgrounds and evoking a high-tech, premium feel. The color choice supports the brand’s identity as forward-thinking, energetic, and visually memorable in the competitive gaming landscape.

DREAM VIOLET

HEX

#483b97

RGB

(72, 59, 151)

CYMK

(88%, 93%, 0%, 0%)

DEEPEN VIOLET

HEX

#14007E

RGB

(42, 39, 115)

CYMK

(100%, 100%, 14%, 16%)

DEEP GRAY

HEX

#3A3A3A

RGB

(58,58, 58)

CYMK

(69%, 62%, 61%, 52%)

PURE BLACK

HEX

#000000

RGB

(0,0, 0)

CYMK

(0%, 0%, 0%, 100%)

Typeface & Hierarchy

Typography for Dreamleague combines bold, geometric sans-serifs like Outfit, Play, or Ropa Sans for headings with a clean, versatile font like Outfit for supporting text. This contrast gives the brand a futuristic yet grounded aesthetic. The type system is optimized for both screen and print, from Twitch overlays and LED stage banners to mobile schedules and badges, ensuring the brand maintains clarity and impact in all formats.